The Attention Exchange

The Attention Exchange, based in the UK, provides a unique platform that connects advertisers directly with their target audiences. They offer a service where individuals can choose to interact with ads and in return, earn rewards. This approach not only ensures that the advertising content reaches interested viewers, but also promotes a fairer digital ecosystem where users are compensated for their time and attention.

Their platform is designed to be an open marketplace for attention, where ad viewers are considered key stakeholders. The Attention Exchange's model could be seen as an antidote to intrusive digital advertising, as it empowers users to control their online experience while offering advertisers a more effective way to reach genuinely interested audiences. The company is committed to creating a more balanced, equitable, and user-friendly digital advertising landscape.