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Metaphor is in the process of trying to change the way people search for content on the internet by building a completely new sort of search engine from scratch. With text prompts similar to what you would use on AI image generators, Metaphor will predict which links will most likely appear in response to those prompts. Modern search engines often feel more like a wall of ads than actual search results, Metaphor is hoping to cut through that and get right to the information.

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