Fragmatic

Real-time, marketer-controlled AI web personalization.

Fragmatic is an AI-powered personalization platform that connects your analytics, content, and audiences into one continuous learning loop. It uses specialized AI Agents and a Topic Analytics engine to reveal intent, guide experiments, and optimize conversion, all in real time with full marketer oversight. The platform is built for teams who want personalization that genuinely drives growth without adding complexity. Fragmatic studies your ICP, understands your content, and reads visitor behavior as it happens. Its AI Agents surface high-impact actions that marketers can launch instantly, helping teams skip guesswork and move straight to decisions that matter. With Topic Analytics, Fragmatic highlights the themes and messages that actually influence conversions and exposes the areas that create friction. Opportunity Radar goes deeper by mining GA4 data to convert raw traffic into clear actions so marketers always know what their next move should be. Re: Call ensures every visitor journey across ads and your website stays aligned in real time, reducing drop-offs and maximizing intent. All insights remain fully transparent, and every recommendation includes a clear explanation. Marketers stay in control, review changes, and publish confidently. No black box automation, no developer delays, just faster learning, higher conversions, and a truly human-led AI workflow.