Entropik

Entropik Tech is a company that specializes in Emotion AI, the next frontier of artificial intelligence. Their focus is on understanding human emotions and cognitive states through digital platforms, making it possible for businesses to quantify areas such as customer engagement, experience, and usability. The technology developed by Entropik Tech is widely used in fields like content testing, market research, and UX research, allowing companies to gain insights into their customers' emotional responses.

Entropik Tech's primary product, Affect Lab, helps businesses measure the impact of their content on their audience by tracking emotional responses in real-time. The platform uses technologies like eye-tracking, facial coding, and brainwave mapping to provide a comprehensive overview of a user's emotional journey. This allows businesses to understand their customers better and make changes that enhance the user experience and improve customer satisfaction.